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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, by Steve Blank Bob Dorf
Ebook Download The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company, by Steve Blank Bob Dorf
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Review
"The most valuable book on entrepreneurship in the past 25 years!"— Tim Huntley, An Entrepreneurial Life "To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'" -- Alexander Osterwalder, author, "Business Model Generation" "... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education."-- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development""the best $40 investment you make in your startup."-- EdSurge"... The book has material for every type of entrepreneur ..."-- XConomy"Brilliantly Simple 2-step Process for Success in Products and Services!"-- Kimberly Wiefling, author, entrepreneur“A ‘bible’ for entrepreneurs who owe it to themselves and their investors to read … and re-read.” -- Founder“A must-have for all aspiring, first-time and seasoned entrepreneurs.” -- Ben Mappen, founder “truly a blueprint on how to build a Silicon Valley style scalable startup.”-- Founder“By taking this book BEFORE you spin up, founders can save thousands of dollars and man hours in mistakes.” — Scott Hoffman, author, speaker, small business advocate“ (Blank is) one of the smartest and most commonsense thinkers I know on starting a company and harnessing creativity for start-ups.”-- Derek Thompson, The Atlantic"The Startup Owner's Manual is ... going to be a game changer."-- India Business Blog"Many, including myself, consider the 'Four Steps to the Epiphany' to be the bible of entrepreneurship. ... The Startup Owner’s Manual is a definitive manual for building successful new companies – for entrepreneurs in startups and large companies."— Conrad Egusa, Brownstein & Egusa"The process outlined in The Startup Owner’s Manual will prevent the waste, mistakes, and failures that come from launching too soon or too expensively- perhaps exactly what’s needed."— Kia Davis, Wamda.com
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From the Inside Flap
Power your startup to success with The Startup Owner's Manual. This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most often The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others. Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
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Product details
Hardcover: 608 pages
Publisher: K & S Ranch; 1 edition (March 1, 2012)
Language: English
ISBN-10: 9780984999309
ISBN-13: 978-0984999309
ASIN: 0984999302
Product Dimensions:
8.2 x 1.2 x 10 inches
Shipping Weight: 2.7 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
298 customer reviews
Amazon Best Sellers Rank:
#8,525 in Books (See Top 100 in Books)
This is an incredible resource for how to get a startup up and running. I've been searching for a how-to guide for years and this was the first that gave a complete roadmap (and many, many, many checklists!). It is information heavy, much like a textbook. And it won't handhold you through certain sections, assuming you have an understanding of basic business practices, management, leadership, securing financing, marketing, etc. But it will show you when and how differently you may implement those tools within the startup timeline.Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!
This is a great book for anyone who is interested to do a startup.I will strongly suggest that the reader to follow the instruction of the author to use this as a reference book instead of rushing through the content.Apart from startup founders, I find this book to be very useful for product development as well.The author has lay out the process for the reader to follow. Normally, I will not follow strictly on the instructions of a book. This is the few books that is an exception. The general direction is great.Do not expect specific step by step instruction for each process. You will need to do your own analysis for your project. Such as the questions to ask so that you can validate a problem or solution.
I'm shocked how over-rated this book is. Everything else I've read about Lean Startup does a much better job organizing the content and presenting the material than this book does. About 80% of the words in this book are extraneous filler that appear intended to make the book longer rather than adding meat to the proverbial plate. Two books that are far more enjoyable to read and far better at presenting the Lean Startup principles are The Lean Startup (Eric Ries) and Nail It Then Scale It (Furr/Ahlstrom). Also Alex Osterwalder's The Business Model Generation. But don't read this one. Another problem I have with this book is the rigid and specific process for each individual step that he outlines for every facet of a company's journey. How short-sighted to think that every company would need to follow all of the same minute detail the same exact way. His attempts to standardize the process for any startup fall flat because they're as implausible as they are dull.
Best entrepreneur book period. If you liked Lean Startup (another great read/education) you'll love this one by Steve Blank. He taught those guys. I love how the author really reset your approach and lays out a clear plan on how to test and scale. There is also a free class you can take taught by Steve Blank on Udemy that pairs well with the book. I've bought copies for my business partners and friends.
If you are going to take the time to start a business or build a new product, take the time to use this book. It doesn't have to be read in a certain order. This product will help ensure you build a product that people love. Take a look at Steve Blank's website, under his own name. This book could make your entrepreneurial experience pleasant and successful. Good luck!
I was given this book by the author at SXSW about 3 years ago and have used it as a resource throughout the past years. It's great to dip into chapters and get ideas to move forwards. I love that the book is written by REAL entrepreneur that have actually build companies. So many books are written by people that simply know the theory...but this book is the real deal! Five Stars!
For all of those reviewers that note that they are in a startup and don't have time for this process, and that the checklists are boring or tedious, this book is EXACTLY what you need. We all have spent far too much time working "in" our business, not "on" our business, and substituting our instincts and gut feel for data driven decisions that may make the difference of 10x or more in our valuations. Having been involved in several early stage companies, I continue to be amazed at the deltas in success between those who have an agile plan for market feedback and product development and those where the founder has visions of IPO Ferraris and they believe they're the second coming of Bezos or Jobs. The classic MBA doesn't work in a startup - but that also doesn't mean that basic and fundamental business elements are ignored or that the formula to success is somehow magically different. There is a path to success, there is a formula, there is an accepted and proven approach - and this book has it well documented.If you are in leadership, investment or management teams of early stage ventures, you need to read this book. Period. Yes - that means you VC guy or Ruby on Rails genius. You will have better perspective and more realistic expectations once you do so, and if you follow the formulas outlined in the book.
Great book, I recommend to anyone looking to start up a business. I read this prior to starting up my LLC and it answered most of my questions, but not all.
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